Whether it’s for the Service or Sales Department, there is always a segment of a dealer’s database that needs to be communicated with. Despite the best of intentions, there is often not enough time in the day for most dealers to get an effective marketing message sent.
Think of Wellington as your dealership’s marketing quarterback.
With over 25 years experience in helping Canadian car dealerships communicate with their customers, we can say with confidence that our dealers develop stronger customer retention and experience a lot less marketing headaches.
Feel confident knowing your outbound marketing is being managed by experts.
Digital Media Content
Social Media Management
You want results. Our proven strategies will exceed your expectations.
We give car dealers the ability to communicate the right message to the right customer at the right time. More importantly, our turnkey solution allows dealership staff and management to remain focused and productive on running their departments while we handle the complications of campaign delivery.
In the event of staff or management turnover, our clients’ marketing strategies are never disrupted. We are happy to provide support, guidance, and training for new staff.
Overall, we want to help dealers maximize the value of their customer data. Our aim is to immediately increase Service & Sales Department business and to improve the long-term efficiency and effectiveness of dealership operations.
- Measure our client support response time in minutes, not hours or days.
- No additional software or software training requirements.
- Simple month-to-month pricing; no contracts or long-term commitments.
Latest News & Marketing Case Studies
Considering adding a BDC but not sure whether it’s the right move? We frequently discuss with clients whether it’s worthwhile to add an internal Business Development Center at their dealership or whether it’s simpler to outsource. Clients without an internal BDC feel that the possible gains generated by this department might be outweighed by the potential for[…]
The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures. This seasonal rush can lead to disorganization in Service Departments. More specifically,[…]
The heat in Ontario is up. It’s every driver’s worst nightmare to have their air conditioning stop working during an August commute to work in temperatures pushing 35ºC. Using the recent heatwave to our advantage, we’re now running air conditioning-focused email and direct mail campaigns for many of our clients’ Service Departments. These campaigns offer[…]
In late April, we looked into tactics that would help boost a Honda client’s Service Appointment landing page’s conversion percentage. We discussed with their Fixed Ops Manager about testing an additional “complimentary” offer for customers that request an appointment online. We suggested offering something simple that added value for his customers and wouldn’t cost him a lot per[…]
In 2015, your dealership’s online communications strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an[…]
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email? I know I have. After clicking around for a while,[…]