“Wellington Consulting has helped us deliver successful customer communications
strategies for our dealerships for over 25 years. Any car dealer who is focused on customer retention
and increasing Service & Sales Department business will benefit greatly from their expertise.”

Bryndon Davies – President
Parkway Honda & Mississauga Honda

There are countless marketing opportunities hidden in every dealership's customer database.

We give dealers confidence knowing their customer retention strategy is being managed properly.

An effective marketing strategy requires significant time and expertise. Without proper management, important customer communications run the risk of falling through the cracks of a busy dealership. Knowing that Wellington is consistently managing the marketing strategy, dealership staff and management are able to stay focused and productive on running their departments.
Maintenance Reminders

Timely maintenance reminders are appreciated by customers and generate a significant increase in Active customers.

Odometer Targeting

Analyze customer maintenance history to identify high odometer vehicles due for a specific maintenance or repair.

Recall Campaigns

Remind customers of manufacturer required recalls when the necessary parts become available.

Service Follow-up

Contact customers to evaluate customer satisfaction and address any concerns to improve CSI scores.

Dynamic Email

Generate immediate customer response through completely personalized, 100% CASL-compliant email communications.

Outbound Calls

Streamline your campaigns and alleviate the demands on your staff through our outbound calling service.

Video Production

Showcase new products, educate and engage with prospective customers using attractive videos.

Database Inspections

Gain valuable insight and identify areas of profit potential with a better understanding of your database.

Effective customer communication will increase repair order count, total labour sales and customer loyalty in your Service Department.

OUR STRATEGY

Our proven marketing strategy gives Service Departments the ability to deliver targeted campaigns that will contact the right customer at the right time. After launching, dealers can expect to see an increase in average monthly repair orders, total labour sales and labour sales sold per repair order. Overall, our solutions will increase Service Department customer loyalty and help your Fixed Operations run more efficiently.

Why Wellington?

You want results. Our proven strategies will exceed your expectations.
Your turnkey solution for easy, effective marketing campaign delivery

Dealership management and staff have their hands full every day; booking appointments, assisting customers and meeting the demands of a busy department needs to be their primary focus.

An effective database marketing strategy requires daily attention, organization and significant communications expertise.

Through close collaboration with dealers, Wellington Consulting Inc. provides a modernized marketing strategy that dealers maintain complete control of, without the obligation of managing the day-to-day complications of marketing delivery.

  • Easy start-up allows you to launch campaigns in a matter of days

  • No additional software or software training requirements

  • Simple month-to-month pricing; no contracts or long-term commitments

Parkway Honda Mississauga Honda Donway Ford Yonge-Steeles Ford Agincourt Nissan Acura East Kitchener Kia

Automotive Marketing Tips
& Case Studies

Valuable advice and lessons learned from our marketing team. Our perspective on the marketing challenges and opportunities for Canadian Automotive Dealers.

Let's talk about your database

Any questions or marketing ideas you'd like to discuss? Send us a message and we'll be in touch shortly.