“Wellington Consulting has helped us deliver successful customer communications
strategies for our dealerships for over 25 years. Any car dealer who is focused on customer retention
and increasing Service & Sales Department business will benefit greatly from their expertise.”
Bryndon Davies – President
Parkway Honda & Mississauga Honda
There are countless marketing opportunities hidden in every dealership's customer database.
PUT YOUR DATA TO WORK
Uncover, understand and better utilize your valuable customer data to identify marketable opportunities.
Develop compelling marketing campaigns that will break through the clutter and guarantee a response.
Personalize the entire experience to increase engagement, foster customer loyalty and increase campaign results.
Raise the Bar
Accurately measure marketing results for continuous improvement and maintain your competitive advantage.
We give dealers confidence knowing their customer retention strategy is being managed properly.
An effective marketing strategy requires significant time and expertise. Without proper management, important customer communications run the risk of falling through the cracks of a busy dealership. Knowing that Wellington is consistently managing the marketing strategy, dealership staff and management are able to stay focused and productive on running their departments.
Timely maintenance reminders are appreciated by customers and generate a significant increase in Active customers.
Analyze customer maintenance history to identify high odometer vehicles due for a specific maintenance or repair.
Remind customers of manufacturer required recalls when the necessary parts become available.
Contact customers to evaluate customer satisfaction and address any concerns to improve CSI scores.
Generate immediate customer response through completely personalized, 100% CASL-compliant email communications.
Streamline your campaigns and alleviate the demands on your staff through our outbound calling service.
Showcase new products, educate and engage with prospective customers using attractive videos.
Gain valuable insight and identify areas of profit potential with a better understanding of your database.
Effective customer communication will increase repair order count, total labour sales and customer loyalty in your Service Department.
Our proven marketing strategy gives Service Departments the ability to deliver targeted campaigns that will contact the right customer at the right time. After launching, dealers can expect to see an increase in average monthly repair orders, total labour sales and labour sales sold per repair order. Overall, our solutions will increase Service Department customer loyalty and help your Fixed Operations run more efficiently.
You want results. Our proven strategies will exceed your expectations.
Dealership management and staff have their hands full every day; booking appointments, assisting customers and meeting the demands of a busy department needs to be their primary focus.
An effective database marketing strategy requires daily attention, organization and significant communications expertise.
Through close collaboration with dealers, Wellington Consulting Inc. provides a modernized marketing strategy that dealers maintain complete control of, without the obligation of managing the day-to-day complications of marketing delivery.
- Easy start-up allows you to launch campaigns in a matter of days
- No additional software or software training requirements
- Simple month-to-month pricing; no contracts or long-term commitments
Automotive Marketing Tips
& Case Studies
Valuable advice and lessons learned from our marketing team. Our perspective on the marketing challenges and opportunities for Canadian Automotive Dealers.
The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures. This seasonal rush can lead to disorganization in Service Departments. More specifically,[…]
The heat in Ontario is up. It’s every driver’s worst nightmare to have their air conditioning stop working during an August commute to work in temperatures pushing 35ºC. Using the recent heatwave to our advantage, we’re now running air conditioning-focused email and direct mail campaigns for many of our clients’ Service Departments. These campaigns offer[…]
In late April, we looked into tactics that would help boost a Honda client’s Service Appointment landing page’s conversion percentage. We discussed with their Fixed Ops Manager about testing an additional “complimentary” offer for customers that request an appointment online. We suggested offering something simple that added value for his customers and wouldn’t cost him a lot per[…]
In 2015, your dealership’s online communications strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an[…]
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email? I know I have. After clicking around for a while,[…]